Utb Untouchable carries high-end lingerie and accessories that distinguish what the Untouchable Woman is in the 21st century.


Utb Untouchable conveys a very powerful message that is designed to capture the essence of alluring and discerning women of power, charm and beauty.


The brand inspires and motivates women to get in touch with the classic values of their inner selves through self discovery and self growth. It reminds them of the power of their femininity through confidence, beauty, culture, sensuality, intellect, class, charm and charisma. These essential characteristics are embodied in the classifications of the three categories of Playful, Sexy & Classy that Untouchable women fall under.


Each category has been thoroughly researched and has been separated by the psychographic and behavioural aspects of what a woman goes through in her different phases and stages of growth. These categories help the Untouchable woman to find her true elements within the Utb Untouchable message and products; to project the identity, desires and values that she embraces.


Thus, Utb Untouchable ushers in a renaissance, allowing a woman to "Discover the power within..."; where nothing and no one can stop her from making her dreams and goals come true. She is transformed into a Goddess - giving forth to whatever she desires and wants to become.


And that's what makes her Untouchable.

It's for the most alluring women
Women who have significant power, charm &beauty

She captures and captivates everyone's attention
She brings life to lust, desire, & passion.
She lives for the moment and not for the future.
Her aura is as powerful and loud as a thunderstorm

She is romantic & passionate
She loves to be wooed
She loves to fall in love

She has wishes
She has desires
She has dreams

She is ambitious
She is intellectual
She is strong
She is a Goddess

She can never be stopped
She will not be kept
She holds the key
She is Untouchable...

We have three different groups of women that are part of our demographic, physiographic and behavioural target markets; Playful, Sexy & Classy.

Our overall demographic target is women from ages 18-50. They all have similar traits but some are more concentrated based on where and what stage in their life they are in.

Generally the categories fall under the following age group:

Playful falls under ages 18-25,
Sexy falls under 25-35 and
Classy falls under 35-50.

The categories below embody many of the elements typical of a woman's inner personality. The attributes of a woman in these categories are phase of her growth and development and are as follows:

Playful

Psychographic: She is very playful and innocent, but smart enough to be aware of her surroundings. She is beginning to unite her beliefs and attitudes towards being independent and successful. She wants a stable future and wants to be financially secure for herself.

Demographic: She is playful, adventurous and very curious. She always wants to learn and to expand her personality and traits. She loves to meet new people. She is a young version of the Classy Woman, who is still developing mentally, socially, and spiritually.

Classy

Psychographic: She has strong principles, beliefs and very high standards. She is hard to please. She is very upfront and direct about how she feels towards something or someone. Very clever and laid back, she is humble about her success and beauty.


Demographic: She buys expensive products in a subtle ways. She is always in a hurry and has no patience for stupidity. She loves to go to upscale places to wine and dine, especially restaurants and lounges. She is also very active with social issues, causes and venues. She thinks rationally before she does anything or buys anything, and has a few select people that are an important part of her life.

Sexy

Psychographic: She fights for justice. Very smart and sneaky, she loves to play games and always wants to win and be the dominant one. She needs to feel superior to men and women around her. Always looking for adventure, she hates being bored. She is very creative and flaunts what she has. She has very expensive tastes and always buys expensive things to make a statement.

Demographic: She has a short attention span. She needs to be the center of attention and goes to social venues to be in the spotlight. She loves clubs, get-togethers, and being very active. She works out regularly. Demanding, she hates to not be credited where credit is due. She needs attention 24/7. She buys things out of impulse based on how she feels and what kind of message she wants to send. She knows how to use her feminine skills to get what she wants or needs at work, play and at home. She looks for specific traits in individuals that she can learn or gain something from, and is constantly changing friends to find the best ones for her life.